"Why do I need to think about branding? I don’t run a chain of businesses, much less an international corporation. What good is a brand going to do me, if my business has barely even gotten off the ground? Well, honestly, you don’t have to think about it. I won’t drag you kicking and screaming and I won’t make you do anything you don’t want to. I would, however, suggest that the seed you plant today may be the food on your plate tomorrow.
Ray Kroc knew this in 1955 when he established the first McDonalds franchise restaurant. Take a look at that location and you’ll realize that the famous golden arches go all the way back to the inception of the chain. The McDonald brothers, who operated the original restaurant had a good product and fast service, but it was Kroc’s vision that made a humble burger joint into a globe spanning corporation that has served millions of burgers.
If that doesn’t prove the point, I’m not sure what would. Before you go affixing arches to your business, though, let me give you a few simpler methods you can use to help establish your brand.
Business Card Printing - A neat, color business card is not only inexpensive, but effective on a personal level. You don’t need anything more to make a good impression than your company logo, your name, your company’s name, contact information, a smile and a firm handshake. Also, many local restaurants even have display areas at the entrances where you can leave your business cards. The key is to get your name and logo in the public eye.
Brochure Printing - Ok, the business cards has your business in the minds of the consumers, but do the consumers know what you have to offer? Don’t worry, that’s easily remedied. Print some full color brochures and proudly display what you have to offer. Color brochures are attractive, professional looking and give you enough space to highlight the benefits of your products or services.
Flyer Printing - Your names established and you’ve displayed your products. Next you’ll want to promote your products. Flyers are a versatile tool for spreading the word to your customers about your sales or offerings. Hand them out at local schools, concerts, trade shows or just post them on local community bulletin boards and your message will spread like wildfire.
The key to branding is to maintain consistency. From start to finish, ensure that your print marketing maintains consistent imagery, color, style and message. This will ensure that all of your advertising works together to create a unified image with your customers that has a cumulative effect. Follow these steps and you’re well on your way to sowing the seeds for a prosperous future. Just remember, it’s the brand, not the burger."
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